“ journalists are charged with being authentic individuals — participating in communities and conversations because they’re genuinely interested, not with the primary goal of broadcasting their content. The idea isn’t to muscle in and then exploit your access. Share your passion (and if you’re not passionate about your beat, why are you here?), become part of a community, listen as well as talk, add and receive value, and go from there. The hat you put on as a journalist doesn’t come off as you’re interacting as an individual. It lives peacefully in conjunction with the rest of your life, and the organization should trust you to be a smart, respectful ambassador.
What “engagement” means to The Guardian’s Meg Pickard « RJI (via bui)
(via bui)
